Traffic is the easy part. We fix everything after it.

We trace every channel back to the revenue it actually produced — not the revenue the platform claims. That means reconciling ad spend against real orders, finding the traffic you're paying for twice, and answering the question most omnichannel businesses can't: when someone buys in-store, what sent them there?

• Channel-by-channel spend, return, and blended acquisition cost
• Attribution reality check — platform-reported vs. actual revenue
• Online-to-store attribution, and where that signal is being lost
• Wasted and duplicated spend, quantified
• A prioritized roadmap, sequenced by effort against return

• Paid media & PPC

  Google, Meta, TikTok and retail media, audited against orders rather than platform-reported conversions. We find the campaigns buying customers you already had.

• SEO & organic

  Technical health, the keywords that actually carry commercial intent, and whether local search is sending anyone to your physical locations.

• Email & lifecycle

  List health, segmentation, and the flows that should exist and don't — welcome, abandonment, replenishment, win-back. Usually the fastest money on the table.

• Attribution & measurement

  Tracking that survives an audit. What's double-counted, what's invisible, and what it would take to trust the number in the dashboard.

Acquisition gets the attention; the sale is where the money leaks. We follow a real customer end to end — the checkout, the point of sale, the staff handoff, the inventory lookup that fails, the follow-up that never fires — and find the friction between someone wanting to buy and actually doing it. Then the harder question: what would make them come back.

• End-to-end journey map, in-store and online, with drop-off quantified
• Point-of-sale and checkout friction — the steps costing you completed sales
• Where in-store and online systems disagree: inventory, pricing, customer records
• Repeat-purchase and retention analysis — who returns, who doesn't, and why
• A prioritized roadmap, sequenced by effort against return

• Point of sale & checkout

  The moment of sale, on both sides of the business. Where the flow stalls, what staff work around, and which abandoned carts are a systems problem rather than a pricing one.

• Customer journey

  The actual path, not the diagram. We walk it as a customer would and document every place the business asks them to do something twice.

• Retention & repeat purchase

  Repeat rate, time between purchases, and lifetime value by cohort — then the triggers, offers and follow-up that move them. Repeat buyers drive over half of revenue for most operators.

• Systems & integrations

  POS, ecommerce, inventory, email and CRM — what's connected, what's held together by an export, and what a person is retyping every morning.

We design for performance first. Storefronts and marketing sites on Shopify and Webflow, custom web applications in Next.js and TypeScript, mobile on iOS and Android, and the internal tools that quietly save a team ten hours a week. We ship our own products too, which is how we know what holds up.

• Shopify and Webflow builds, conversion-first
• Custom web apps — Next.js, TypeScript, Postgres
• iOS and Android, native or React Native
• Internal tools, integrations, and reporting pipelines
• Product strategy and wireframes before a line of code

• Web & ecommerce

  You need a site that converts visitors into customers and gets them coming back. We design for performance first and stay in Shopify and Webflow so we can guarantee the quality of what we hand over.

• Application development

  App development, re-skinning, and white label — across iOS and Android, native or React Native. We start with the marketing objective and the wireframes, not the tech stack.

• Custom software & tools

  Internal tools, integrations, and reporting pipelines in Next.js and TypeScript. The unglamorous systems that quietly give a team back ten hours a week.